I understand that the pandemic was a devastating blow for countless businesses. Many had to shut their doors for good, while others fought to stay afloat in an unpredictable market. Supply chain disruptions drove up costs, while labor shortages made it difficult to operate at full capacity. Even loyal customers were hesitant to return to public spaces, leaving businesses struggling to anticipate demand and balance their budgets. These challenges were monumental, and I genuinely empathize with what business owners have endured.
But there’s been a shift that I initially hoped was temporary. Now, it feels like the new normal—a trend that leaves many of us feeling shortchanged.
The rising cost of food is one glaring example. Grocery bills have surged, yet the portions or package sizes have shrunk. That bottle of orange juice in my fridge? It costs more than ever, but the bottle is noticeably smaller. A canned seltzer I enjoy has been downsized, too. It’s frustrating and feels like a double blow—paying more while getting less.
Staple items like eggs, milk, and bread have seen staggering increases. In 2021, the average price of eggs in the U.S. was around $1.59 per dozen. Milk, which was around $3.40 per gallon in early 2021, has now risen to an average of $4.10.
It's not just food that’s been hit by rising costs. Housing and rent have surged to levels that many people can’t keep up with. In 2023, the national average rent for a one-bedroom apartment was just over $1,500 per month. I leased an apartment recently and the cost for a two bedroom, two bath was over $2500. For families already stretched thin, these rising costs are enough to push them past the breaking point.
The reality is that millions of Americans are already stretched thin. According to recent reports, homelessness in the U.S. has increased by over 11% in just the last year—the largest recorded jump in decades. Unemployment rates may have dipped in some areas, but many families are still struggling to recover from pandemic-related financial losses. Meanwhile, mortgage rates hover at multi-decade highs, putting home ownership out of reach for countless households.
I understand that businesses need to prioritize their bottom line. Owners have faced sleepless nights, tough decisions, and personal sacrifices to keep their doors open. But I wish more would also remember our bottom line: survival.
At a time when so many are grappling with rising costs and stagnant wages, these pricing changes feel like a betrayal of trust. As customers, we’re willing to support businesses through tough times, but we need that support reciprocated. We’re not asking for miracles—just fairness.
Lou
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